"I think that this is an opportunity for the NRA and our community to accurately portray the diversity that already exists in the community," Cheng told me, of his new gig. "We've allowed some prevailing stereotypes to take hold, and we're not challenging them."
Every group has to fight negative stereotypes assigned to it.
http://www.theatlantic.com/politics/archive/2014/08/straight-shooters-meet-the-gay-gun-rights-activists/375572/
MSN News also covered the story, which originated with the National Journal.