My friends over at Powderhook.com have posted a really insightful entry on how technology can help the future of outdoor life, the shooting sports, and the Second Amendment. It's quite a good read and I hope you'll take a few minutes to learn what they have to share.
TECHNOLOGY IMPERATIVES FOR THE FUTURE OF HUNTING, FISHING AND SHOOTING
“A simpler, more open and transparent way of doing business across our industry is the only way we can ensure the future of our way of life.” – Eric Dinger, co-founder and CEO, Powderhook
In a little under two years of work on the access problem, Powderhook has gained several important insights. Included in this story are five things we’ve learned and a call to action for the hunting, fishing and shooting industry. Examples from other industries are provided as a means to rationalize each argument. It is our hope this post can serve as a springboard for new ideas and better solutions.
Powderhook’s mission is Access for All. That means access for new hunters, anglers and shooters; for parents and their children; for neighbors who haven’t been out in the field for years; and for you. Powderhook works with the nation’s leading conservation organizations, retailers and manufacturers, bringing our industry together to solve some of its most important problems. We’re building a one-stop shop, like “Expedia for the Outdoors.”
It could be said that Powderhook is one of the nerdiest outdoor companies. Our team of 7 technical individuals employs a skill-set somewhat unique to the outdoor industry. We build software solutions for the challenges we believe are most integral to the future of our way of life. Our platform is used to create, market, find and acquire access.
When we first started Powderhook, we understood our mission to mean the average person needs a place to hunt, free or paid. Thus, we built one of the most complete data repositories for huntable and fishable lands information, both public and private, ever created. Our data come from upwards of 17 sources, and we have over 650,000 places to go. Very few organizations have ever built a lands database as far-reaching and comprehensive. This data can be viewed, free of charge, by visiting www.powderhook.com/map.
Over time, we have come to understand the access problem at a much deeper level. By speaking to hundreds of people on both the “have access” and “need access” sides of the equation, we have gained several important insights. In keeping with our values, we’ve decided to share these well-earned lessons with the industry.
WHAT WE’VE LEARNED
Most days, people aren’t looking for places to hunt or fish. One day they might be looking for a tournament in which to fish; they may be interested in attending an NWTF banquet; or they might just want to find a range to sight in their rifle. The access problem is bigger and more complicated than simply finding someone a spot. For that reason we introduced group, event and trip management functionality.
To present our user an accurate picture of what they could do outdoors in their area, we started to think of our business as a social marketplace. We began to build a one-stop place to find groups, events, spots and trips for the hunter, shooter and angler.
In adopting this wider agenda, we have encountered several challenges we believe the industry must solve to propel itself forward. These problems are larger than what any company or single organization can change. They are as endemic and deeply rooted as their solutions are imperative. Challenging as they may be, they are also exacerbated by a generation of consumers, the future of our industry, who will, almost exclusively, purchase through their phone and have a low tolerance for inconvenience.
The key insights presented below represent, in our view, a cultural shift in thinking for our industry. For the future of our way of life, we must collectively adopt a simpler, more open and transparent way of doing business.
The Industry Must Create a Marketable Commodity Out of “Access”
Have you ever wondered why it’s so easy to book a hotel room? You can book the same hotel room across dozens of websites. Knowing that, have you ever really asked yourself why it’s so hard to find a duck blind to sit in, a place to hang your deer stand, or the upcoming 3-gun competitions in your area? The fundamental underlying issue is our industry lacks a standard tradable good — an inventory, like a room-night for hotels.
To continue reading, head over to the Powerhook blog...